Thursday, March 31, 2011

Break the ice at the end of four intense new car market

 While the auto market gradually dwindling, but the major car companies are still trying to break the charm of a new car automobile market in the ice. Last week, BMW Brilliance, Beijing Benz, Citroen and Guangzhou Honda have introduced new models. BMW 3 Series
refused longer
in the Chinese market, Ashkenazi
middle of last month A4L just debut a new Audi, Audi, BMW hot pursuit has been launched last week will be in the same market segments and A4L the new 3 Series. **** Entry-level luxury car market flavor.
had most of the market speculation, the new BMW 3 Series or 5 Series will last longer facelift competitive strategy to lengthen the wheelbase stance against the new Audi A4L, but the surprise is, 8 debut in Beijing, the new BMW 3 Series but did not follow the old routine out the card.
stretched to near C-Class, the BMW just to make a larger market space.
worth noting that, although the new model BMW's and Audi staggered positioning of body position, but more sensitive to pricing, the two sides are still deadlocked. Luxury BMW 320i, 325i and 335i luxury market price of 37.5 million yuan, 442,000 yuan and 61.3 million, while the new Audi models were A4L 2.0TFSI and 3.2TFSI 298,800 ~ 538,800 yuan in the interval, and Audi more price competitive frozen 1.8TFSI similar, BMW has purposely left hand, and later did not disclose the price listed on 318i models.
fact, both the price of 7,000 yuan has just announced a new Mercedes-Benz C-class, or secretly competing with the BMW, Audi, is that like in the expanding luxury car market share of more soup. However, the overall downturn in the domestic automobile market circumstances, the luxury car segment also freeze, according to FAW - Volkswagen Audi Sales Division, predicted Zhang Xiaojun, Executive Vice President, luxury car market this year, about 26% of the increase can be achieved, but increase in this segment next year, only 8%.
whether or catch up ahead of Audi, BMW, the real test will be next year. Mercedes-Benz C-Class sedans
upgrade domestic market
Mercedes-Benz C-Class with the domestic car, the new BMW 3 Series and Audi's new action A4L, next year the level of luxury car market is about to put on a fierce competition.
Recently, the Beijing-Benz announced that China-made Mercedes - Benz C-Class models to upgrade the entire department listed 5. Where, C 200 K C 200 K Elegance and Avantgarde models raise the price of 7,000 yuan more than the old, the other models the same price.
upgraded China-made Mercedes-Benz C-Class models price range 5 348 000 ~ 478 thousand yuan, and the new BMW 3 Series price range of three models in the 375,000 ~ 613,000 yuan, three Audi models A4L The price range is in the 298,800 ~ 538,800 yuan. Although Mercedes-Benz C-Class sedans made some models prices rose slightly after the upgrade, but the new BMW 3 Series and Audi A4L and compared to all models in terms of price advantage is obviously more than ever.
Beijing Benz sales and marketing general manager Lihong Peng told the action. Feng Fan targeting mid-size car
12 12, to celebrate the tenth anniversary of the establishment of Guangzhou Honda, Yao Yiming, said Executive Vice President of Guangzhou Honda, CITY Feng Fan releases, marking the formal entry into the Guangzhou Honda Chevrolet the largest share of the most promising market segments. Guangzhou Honda to build its own way is a unit impulse and a boutique model.
and pricing strategy has always been exactly the same, Guangzhou Honda CITY front range of market segments to develop a benchmark price. The ceremony to launch the release of the 5 models, covering both 1.5L and 1.8L displacement, price distribution in the range of 96,800 ~ 149,800 yuan.
perspective from the release price, CITY Feng official guide price range on the market in the mid-size car in some advantages. Currently, mid-size car market, the price is essentially mainstream models distributed in 10 million to 15 million this interval, as at present more popular mid-size car market, Corolla, and its price range at 132,800 ~ 179,800 yuan, the latest just listed the new army of new mid-size car market, Bora, the entry price set at 107,800 yuan. Even the lowest entry price of the mainstream of mid-size car Yuet, price 9.98 yuan.
and listing similar to the eighth generation Accord, CITY front range while dishing out a service of the Sha Zhao, consumers will enjoy the same eighth-generation Accord, mid-size car market, the highest standards of vehicle maintenance policies, set a new benchmark for service.
downturn in the auto market, consumer attitudes are more rational in order to promote after-sales service market has become the choice of many enterprises. Citroen C4 Picasso
landing large imports of Chinese
Citroen C4 Picasso 7 on Tuesday announced the import into the Chinese market. Big C4 Picasso, including deluxe and comfortable version of two configurations, priced at 306,800 yuan and 276,800 yuan.
product family in the Citroen Picasso compact MPV models to be considered collectively. Big C4 Picasso Citroen C4 platform based on R & D, 16-valve, 2.0-liter, 140 horsepower engine. Big C4 Picasso in order to smooth body lines, signs of panoramic sunroof, large area of ​​view windows, and spacious design features. According to China's imported cars
person in charge of Citroen Borg introduced the product family in the Citroen Picasso compact MPV models to be considered collectively. Citroen C4 platform, based on research and development as the production of MPV models, big Citroen C4 Picasso MPV model not only inherits the classic design.

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